Custom CRM Solution

Custom CRM Solution

CRM (customer relationship management) is a system for managing customer relationships, where all communication is recorded, and essential customer data is entered.

CRM solutions can be web-based (accessible via the internet) or in the form of an application that runs on a local computer. Currently, over 100,000 companies worldwide use CRM solutions for sales management, marketing development, and customer support services.

A custom CRM solution provides various tools necessary for managing a business organization, such as email marketing, sales management, calendar use for task planning, customer portals, project management, and more. The significant advantage is that Custom CRM can be tailored precisely to your needs.

Benefits of Using CRM in Sales

The primary goal of every business organization is to focus time and resources on quality offers that will ultimately generate profit. This is one of the advantages of CRM. By integrating a company's website with CRM, it's possible to obtain crucial contact information from visitors who have spent the most time on the website. Email marketing campaign tools allow you to introduce potential customers to products, services, and business terms. Using advanced reports and analytics, you can identify a group of potential customers who share common characteristics and interests, providing enough information to send offers with specific products or services.

Benefits of Using CRM in Marketing

The goal of every marketing campaign is to gather as much information as possible about potential customers and, ultimately, convert them into buyers. Therefore, it's essential to track and decide which campaigns are successful and deliver good results. CRM solutions make this easy by providing detailed results in the form of statistical data:

Sending email marketing campaigns to targeted user groups.

By linking the website to CRM, all information about potential customers is collected directly in CRM.

Various tools can be integrated with CRM, allowing for detailed campaign tracking and ROI analysis, both for the entire campaign and individual users.

Benefits for Companies Providing Customer Support

To maintain a high level of customer satisfaction, it's necessary to provide quick and accurate solutions to all issues related to a specific service or product. A customer support portal that can be created within CRM allows users to access solutions to their problems more quickly and report their problems as needed, tracking the resolution stages. This way, customers gain insight into the company's efficient organization and that their needs are a top priority.

To permanently reduce the number of issues reported by customers, certain measures must be taken to eliminate the most frequently occurring problems. CRM ensures transparency by enabling customer support personnel to document questions and solutions in a knowledge base.